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Seamlessly integrating digital experiences within physical and virtual worlds.


DESIGN

Seamlessly integrating digital experiences within physical and virtual worlds.

Experiential design at the intersection of strategy, creative, technology, innovation, and storytelling. Seamlessly integrating digital experiences within physical and virtual worlds.

Photo-of-the-Designer

Award-winning experience designer, artist, strategist, creative director, digital visionary.

A lifelong passion for art and design has driven me to deliver ground-breaking experiences for over 25 years. I utilize integrated approaches to effectively attract, engage, captivate, and deliver results on business objectives. I believe in creatively conducive approaches that inspire and nurture ideation and artistic expression. I am able to balance this culture with business-minded leadership. My creative success has propelled me to lead teams at international agencies, where I drove significant brand transformations.
Currently I oversee the digital experience design practice for IA Interior Architects a global architecture and design firm. My focus is to help our teams and clients seamlessly blend digital within physical environments and virtual worlds for retail, workplace, hospitality, and experiential design.

Partnering with leading brands
to deliver experience designs
that awe and inspire.

creative expertise

"Design is not just what it looks like and feels like. Design is how it works."

01 ——

Strategy

Creating a comprehensive experience strategy tailored to your business goals and user needs. From industry analysis to journey mapping, Every design begins with a roadmap to guide your experiences to success.

Experience Strategy

Digital Specification

Content Strategy

Technology Steering Oversight

02 ——

Brand Design

I help businesses create a powerful, memorable brand identity that connects with their target base. This includes complete strategy and design of branded experiences across physical and digital.

Brand Strategy

Brand Identity

Branded Environments

Brand collateral

03 ——

UX Design

Designing seamless, intuitive user experiences that attract, engage, and captivate. UX design prioritises understanding user needs and behaviours, focusing on usability, accessibility, and engagement to produce functional and beautiful digital design.

User research

Information Architecture

UX & UI Design

Design Systems

04 ——

Visual Design

Visually stunning experiences that are both beautiful and practical. Specialising in clean, modern, and engaging designs to enhance user interaction and ensure a cohesive brand experience.

Design Principles

Creative direction

Creative Design

Motion Design

05 ——

Team Leadership

I provide motivational and creatively conducive approaches to my teams that inspire and nurture ideation and artistic expression. I am able to balance this culture with business-minded leadership. I utilize integrated approaches to effectively engage, communicate, captivate and deliver results on business objectives.

Business Unit Leadership

Team Management

Business Development Support

Empathy & Mentorship

Recognition

AWARDS & Recognition

0
6
5
4
25
ICX Elevate Awards
DSE Apex Awards
CONVRT Awards
DX Awards

PROJECTS COMPLETED

0
85
40
12
10
Digital Experiences
Brand Designs
Web & Mobile
Immersive Design

Client Satisfaction Rate

0
%

WORKED WITH MENTAL CLIENT

100

Testimonials

Let's Connect

Or Email

Happy to Chat!

Let's Connect

I'll be speaking at ISE in Barcelona

Feb. 3-6, 2026

Hero Image

2K25

./ portfolio

Seamlessly integrating digital experiences within physical and virtual worlds.


DESIGN

Seamlessly integrating digital experiences within physical and virtual worlds.

Experiential design at the intersection of strategy, creative, technology, innovation, and storytelling. Seamlessly integrating digital experiences within physical and virtual worlds.

Photo-of-the-Designer

Award-winning experience designer, artist, strategist, creative director, digital visionary.

A lifelong passion for art and design has driven me to deliver ground-breaking experiences for over 25 years. I utilize integrated approaches to effectively attract, engage, captivate, and deliver results on business objectives. I believe in creatively conducive approaches that inspire and nurture ideation and artistic expression. I am able to balance this culture with business-minded leadership. My creative success has propelled me to lead teams at international agencies, where I drove significant brand transformations.
Currently I oversee the digital experience design practice for IA Interior Architects a global architecture and design firm. My focus is to help our teams and clients seamlessly blend digital within physical environments and virtual worlds for retail, workplace, hospitality, and experiential design.

Partnering with leading brands
to deliver experience designs
that awe and inspire.

creative expertise

"Design is not just what it looks like and feels like. Design is how it works."

01 ——

Strategy

Creating a comprehensive experience strategy tailored to your business goals and user needs. From industry analysis to journey mapping, Every design begins with a roadmap to guide your experiences to success.

Experience Strategy

Digital Specification

Content Strategy

Technology Steering Oversight

02 ——

Brand Design

I help businesses create a powerful, memorable brand identity that connects with their target base. This includes complete strategy and design of branded experiences across physical and digital.

Brand Strategy

Brand Identity

Branded Environments

Brand collateral

03 ——

UX Design

Designing seamless, intuitive user experiences that attract, engage, and captivate. UX design prioritises understanding user needs and behaviours, focusing on usability, accessibility, and engagement to produce functional and beautiful digital design.

User research

Information Architecture

UX & UI Design

Design Systems

04 ——

Visual Design

Visually stunning experiences that are both beautiful and practical. Specialising in clean, modern, and engaging designs to enhance user interaction and ensure a cohesive brand experience.

Design Principles

Creative direction

Creative Design

Motion Design

05 ——

Team Leadership

I provide motivational and creatively conducive approaches to my teams that inspire and nurture ideation and artistic expression. I am able to balance this culture with business-minded leadership. I utilize integrated approaches to effectively engage, communicate, captivate and deliver results on business objectives.

Business Unit Leadership

Team Management

Business Development Support

Empathy & Mentorship

Recognition

AWARDS & Recognition

0
6
5
4
25
ICX Elevate Awards
DSE Apex Awards
CONVRT Awards
DX Awards

PROJECTS COMPLETED

0
85
40
12
10
Digital Experiences
Brand Designs
Web & Mobile
Immersive Design

Client Satisfaction Rate

0
%

WORKED WITH MENTAL CLIENT

100

Testimonials

I'll be speaking at ISE in Barcelona

Feb. 3-6, 2026

Hero Image

2K25

./ portfolio

Seamlessly integrating digital experiences within physical and virtual worlds.


DESIGN

Seamlessly integrating digital experiences within physical and virtual worlds.

Experiential design at the intersection of strategy, creative, technology, innovation, and storytelling. Seamlessly integrating digital experiences within physical and virtual worlds.

Photo-of-the-Designer

Award-winning experience designer, artist, strategist, creative director, digital visionary.

A lifelong passion for art and design has driven me to deliver ground-breaking experiences for over 25 years. I utilize integrated approaches to effectively attract, engage, captivate, and deliver results on business objectives. I believe in creatively conducive approaches that inspire and nurture ideation and artistic expression. I am able to balance this culture with business-minded leadership. My creative success has propelled me to lead teams at international agencies, where I drove significant brand transformations.
Currently I oversee the digital experience design practice for IA Interior Architects a global architecture and design firm. My focus is to help our teams and clients seamlessly blend digital within physical environments and virtual worlds for retail, workplace, hospitality, and experiential design.

Partnering with leading brands to deliver experience designs
that awe and inspire.

creative expertise

"Design is not just what it looks like and feels like. Design is how it works."

01 ——

Strategy

Creating a comprehensive experience strategy tailored to your business goals and user needs. From industry analysis to journey mapping, Every design begins with a roadmap to guide your experiences to success.

Experience Strategy

Digital Specification

Content Strategy

Technology Steering Oversight

02 ——

Brand Design

I help businesses create a powerful, memorable brand identity that connects with their target base. This includes complete strategy and design of branded experiences across physical and digital.

Brand Strategy

Brand Identity

Branded Environments

Brand collateral

03 ——

UX Design

Designing seamless, intuitive user experiences that attract, engage, and captivate. UX design prioritises understanding user needs and behaviours, focusing on usability, accessibility, and engagement to produce functional and beautiful digital design.

User research

Information Architecture

UX & UI Design

Design Systems

04 ——

Visual Design

Visually stunning experiences that are both beautiful and practical. Specialising in clean, modern, and engaging designs to enhance user interaction and ensure a cohesive brand experience.

Design Principles

Creative direction

Creative Design

Motion Design

05 ——

Team Leadership

I provide motivational and creatively conducive approaches to my teams that inspire and nurture ideation and artistic expression. I am able to balance this culture with business-minded leadership. I utilize integrated approaches to effectively engage, communicate, captivate and deliver results on business objectives.

Business Unit Leadership

Team Management

Business Development Support

Empathy & Mentorship

Recognition

AWARDS & Recognition

0
6
5
4
25
ICX Elevate Awards
DSE Apex Awards
CONVRT Awards
DX Awards

PROJECTS COMPLETED

0
85
40
12
10
Digital Experiences
Brand Designs
Web & Mobile
Immersive Design

Client Satisfaction Rate

0
%

WORKED WITH MENTAL CLIENT

100

Testimonials

I'll be speaking at ISE in Barcelona

Feb. 3-6, 2026